Yesterday I returned to my office to find more than 200 e-mails (those were the lagit ones) in my work e-mail. They were mostly press releases and it took me until noon to skim them, print out the good ones, and file them in the appropriate places or pass them on to our intern.
I came across one that had me working very hard to contain my giggles, or I’d have to explain what was so funny to the rest of the office.
The press release was for a new start-up company that is marketing toilet paper sponsorships to the trade show industry. Essentially company x at xyz show pays so much money for the right to print and display their logo and booth number on all the toilet paper being used in the convention center.
I laughed out loud. It’s an idea I’ve seen done before. But, my mind being so obsessed with Hermansky-Pudlak Syndrome outreach, the first thing that came to my mind was the annual Digestive Week show for doctors that specialize in digestive issues.
We’ve wanted to attend this show for a number of years, but the HPS Network can’t afford it right now. It costs several thousand dollars to rent a booth at these shows, ship materials and pay for someone to fly in to man the booth.
But instantly the thought I had was:
Wouldn’t it be cool if the HPS Network could attend the Digestive Week show, buy a toilet paper sponsorship, and have printed on the rolls for the guts docs, “Know an albino with colitis? Get the poop on HPS at booth x.”
I came across one that had me working very hard to contain my giggles, or I’d have to explain what was so funny to the rest of the office.
The press release was for a new start-up company that is marketing toilet paper sponsorships to the trade show industry. Essentially company x at xyz show pays so much money for the right to print and display their logo and booth number on all the toilet paper being used in the convention center.
I laughed out loud. It’s an idea I’ve seen done before. But, my mind being so obsessed with Hermansky-Pudlak Syndrome outreach, the first thing that came to my mind was the annual Digestive Week show for doctors that specialize in digestive issues.
We’ve wanted to attend this show for a number of years, but the HPS Network can’t afford it right now. It costs several thousand dollars to rent a booth at these shows, ship materials and pay for someone to fly in to man the booth.
But instantly the thought I had was:
Wouldn’t it be cool if the HPS Network could attend the Digestive Week show, buy a toilet paper sponsorship, and have printed on the rolls for the guts docs, “Know an albino with colitis? Get the poop on HPS at booth x.”
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